Gregg Burkhalter, “The LinkedIn Guy” (North Fulton Business Radio, Episode 379)
Gregg Burkhalter, “The LinkedIn Guy,” joined host John Ray to address recent developments in LinkedIn which users need to know, including why hashtags have become so important, new video meeting functionality, and more. Gregg also discussed his increased work with corporations and universities across the United States and internationally. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Gregg Burkhalter, Personal Branding, LinkedIn Training, Speaker
Everyone has a personal brand. Your brand is built one of two ways: 1) By default: do nothing and you have to settle for how it turns out, or 2) By design: if you consistently focus on developing and building your brand, you can help shape the outcome.
LinkedIn has over 770 million users and is the digital home of your personal brand. LinkedIn is also a great place to build relationships and grow your professional network.
When you set up your LinkedIn profile, you’re defining what you’d like your brand to be. It is not your personal brand until others believe it.
Gregg Burkhalter is a recognized authority on personal branding and LinkedIn. He has helped countless professionals in the U.S. and around the world define and grow their personal brand using LinkedIn.
Questions and Topics in This Interview
- It’s been a while since you’ve been in the studio. How is everything in your world and in the world of LinkedIn?
- Should we be using hashtags? If so, how, where, and how many?
- In addition to hashtags, what other new LinkedIn features do we need to know about?
- As LinkedIn has evolved, has your daily strategy changed along the way?
- What would you say is the biggest mistake people make on LinkedIn?
- So what should folks be doing on LinkedIn?
North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
