Introduction to How To Sell a Business Podcast
Host Ed Mysogland welcomes listeners to the How To Sell a Business Podcast. The podcast is in season two, and Ed explained why it was rebranded after season one from Defenders of Business Value. Ed discussed what the podcast will focus on, who it speaks to, and more.
Ed Mysogland, Host of How To Sell a Business Podcast
The How To Sell a Business Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.
Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business for maximum value.
How To Sell a Business Podcast is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.
Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.
Intro: [00:00:00] Business owners likely will have only one shot to sell a business. Most don’t understand what drives value and how buyers look at a business. Until now. Welcome to the How to Sell a Business Podcast, where every week we talk to the subject matter experts, advisors, and those around the deal table about how to sell at maximum value. Every business will go to sell one day. It’s only a matter of when. We’re glad you’re here. The podcast starts now.
Ed Mysogland: [00:00:35] Welcome to the How to Sell a Business Podcast. This is the episode that bridges Season 1 to Season 2. And you probably have already seen by now as subscribers that there’s new branding. And we’ve changed from Defenders of Business Value to How to Sell a Business Podcast, and let me tell you why. Early on, the podcast was going to be called How to Sell a Business Podcast ,but I really loved the name Defenders of Business Value. It just sounded better. I just like the name better.
Ed Mysogland: [00:01:09] And so, moving forward, we went through roughly 65, 70 episodes, where that’s what it was. It was Defenders of Business Value. And the challenge behind it was to inform business owners, advisors, and those interested parties about value and how to successfully maintain value through an exit process. And so, over the course of those episodes, the majority of the questions that I received weren’t so much about value as much as they were about selling and the value.
Ed Mysogland: [00:01:47] And so, we started thinking about the mission is to get the word out to as many people as we can on how to sell their business and the things that buyers are looking for. And while we have, roughly – I don’t know – 4,000 people that subscribe to our newsletter and such, there’s so many more people that we could reach, and they just aren’t looking for Defenders of Business Value. But what they are looking for is How to Sell a Business. And if you go to any kind of search analysis, how to is the number one or two words that are mostly searched “how to blank.” And so, that’s what I started really thinking about during COVID when we were going through all the challenges that accompanied it.
Ed Mysogland: [00:02:40] And so, as I put the podcast on hold, I wanted to come back with a better way to serve more people. And the best way is to put my ego aside and that cool name, Defenders of Business Value, and make the podcast more discoverable. And that’s why I named it How to Sell a Business Podcast.
Ed Mysogland: [00:03:02] So, it’s going to be the same content. We’re going to focus on different industries and how those businesses in those industries sell and the people that are facilitating those sales, whether they’re deal people, accounts attorneys, consultants, as well as subject matter experts for those particular disciplines.
Ed Mysogland: [00:03:25] I hope you continue to enjoy the How to Sell a Business Podcast. And as always, if we can make this podcast better, I love your feedback. So, thanks so much for subscribing and we look forward to many more episodes with you.
Outro: [00:03:40] Thank you for joining us today on the How to Sell Your Business Podcast. If you want more episodes packed with strategies to help sell your business for the maximum value, visit howtosellabusinesspodcast.com for tips and best practices to make your exit life-changing. Better yet, subscribe now so you never miss future episodes. This program is copyrighted by Myso, Inc. All rights reserved.