Social Media and Email Marketing That Sticks, with Ken Fehner, The Social Gloo (North Fulton Business Radio, Episode 283)
What makes for a great email newsletter? What’s the biggest mistake you can make when you put one together? Ken Fehner, The Social Gloo, joins host John Ray to discuss the ins and outs of effective email marketing and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.
The Social Gloo
The Social Gloo is an email marketing/social media marketing company. They work with local businesses, start-ups, national and international companies supporting their email and social media needs. The scope of work includes email marketing, social media sites including Facebook management and design, Twitter management and design, LinkedIn management, YouTube video creation & more.
Ken Fehner, Owner, The Social Gloo
Ken Fehner has over 30 years of experience with traditional marketing channels.
Email/Social Media Strategy – Ken. avoids a cookie cutter approach to email and social media. Whether your needs are B2C or B2B he uses proven best practices to get results for clients. He monitors social media engagement so that he can constantly improve social media interaction.
Speaker – Ken also speaks on a variety of topics including “How to Grow Your Business with Social Media and Email.” He has presented dozens of email/social media seminars including the very popular “Be A Facebook Rockstar,” which was an all-day hands-on class where students learn social media best practices for Facebook.
Previous businesses – Ken has worked with I.N. Marketing with almost $10 million in ad revenue generated between 1994 and 2009. He coordinated ad placement and ad creation in 20 key markets for 50+ retail stores. As Owner of Indie Store Radio, he featured new music and music that was exclusive to independent retail stores.
Questions/Topics Discussed in this Show
- What is the difference between traditional marketing and social media marketing?
- Is email marketing dead?
- You are a Constant Contact “Solution Provider.” Tell me more about that.
- What is new at Constant Contact? Aren’t they just an email marketing program?
- What are some of the common mistakes you see with people doing email marketing or social media?
North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.