North Fulton Business Radio, Episode 662)
Kristen Rocco, Founder of Kristen Rocco Consulting, joined host John Ray in the studio on this episode of North Fulton Business Radio. She talked about how she helps businesses through content marketing, what content marketing is, when businesses should think about hiring a fractional marketing consultant, her podcast Bold Moves: How Did You Know?, and much more.
North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Kristen Rocco, Founder, Kristen Rocco Consulting
As a content marketing strategy consultant, Kristen Rocco helps businesses unleash content marketing as their growth engine and provides an extra pair of hands to help execute it, producing the strategic playbook and setting the standard for high-quality, audience-focused content that fuels the marketing funnel at all phases.
Previously, she led global content strategy at Global Payments, a Fortune 500 technology company. She launched the company’s first digital publication and associated newsletter, as well as its marquee annual content campaign. Over 15 years, Kristen has built a career in content marketing, planning, producing, and sharing stories via earned, owned, and paid channels. Last year, she was recognized as a finalist in the “Women in Content Marketing Awards.”
She’s the host of the podcast, Bold Moves: How Did You Know? The podcast will inspire you to take BOLD action to pursue your greatest dreams. In her podcast, you’ll hear bold move stories that propelled her guests from curiosity to action. And understand that doing that thing you’ve wanted to do isn’t more than making a decision and being courageous.
Kristen received her master’s degree in Integrated Communications from The University of South Carolina and her bachelor’s in Communications from North Carolina State University.
Questions and Topics in this Interview:
- What is content marketing?
- What is fractional marketing consulting and when should businesses think about hiring fractional consultants?
- What should business leaders know about content marketing in 2023?
- What is your new podcast, “Bold Moves: How Did You Know?” about and how do you hope to inspire your audience through the podcast?
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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