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Kristen Rocco, Kristen Rocco Consulting

May 15, 2023 by John Ray

Kristen Rocco, Kristen Rocco ConsultingJohn Ray
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Kristen Rocco, Kristen Rocco Consulting

Kristen Rocco, Kristen Rocco Consulting (North Fulton Business Radio, Episode 662)

Kristen Rocco, Founder of Kristen Rocco Consulting, joined host John Ray in the studio on this episode of North Fulton Business Radio. She talked about how she helps businesses through content marketing, what content marketing is, when businesses should think about hiring a fractional marketing consultant, her podcast Bold Moves: How Did You Know?, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Kristen Rocco, Founder, Kristen Rocco Consulting

Kristen Rocco, Founder, Kristen Rocco Consulting

As a content marketing strategy consultant, Kristen Rocco helps businesses unleash content marketing as their growth engine and provides an extra pair of hands to help execute it, producing the strategic playbook and setting the standard for high-quality, audience-focused content that fuels the marketing funnel at all phases.

Previously, she led global content strategy at Global Payments, a Fortune 500 technology company. She launched the company’s first digital publication and associated newsletter, as well as its marquee annual content campaign. Over 15 years, Kristen has built a career in content marketing, planning, producing, and sharing stories via earned, owned, and paid channels. Last year, she was recognized as a finalist in the “Women in Content Marketing Awards.”

She’s the host of the podcast, Bold Moves: How Did You Know? The podcast will inspire you to take BOLD action to pursue your greatest dreams. In her podcast, you’ll hear bold move stories that propelled her guests from curiosity to action. And understand that doing that thing you’ve wanted to do isn’t more than making a decision and being courageous.

Kristen received her master’s degree in Integrated Communications from The University of South Carolina and her bachelor’s in Communications from North Carolina State University.

Website | Kristen’s LinkedIn

Questions and Topics in this Interview:

  • What is content marketing?
  • What is fractional marketing consulting and when should businesses think about hiring fractional consultants?
  • What should business leaders know about content marketing in 2023?
  • What is your new podcast, “Bold Moves: How Did You Know?” about and how do you hope to inspire your audience through the podcast?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Filed Under: North Fulton Business Radio, North Fulton Studio Tagged with: Bold Moves: How Did You Know?, content marketing, fractional consultant, John Ray, Kristen Rocco, Kristen Rocco Consulting, North Fulton Business Radio X, North Fulton Radio, Office Angels, podcasting, renasant bank

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Studio Partner

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John Ray is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

John and his wife, Dr. Monica Ray, a dedicated teacher with 28 years in education, are grateful for their blended family of 5 children, 5 grandchildren, and 5 pets.

John is a Deacon in the Episcopal Diocese of Atlanta.

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