Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy
North Fulton Business Radio host John Ray welcomed Anthonia Berry, Strategy Academy, to share how she helps attorneys thrive as legal entrepreneurs. Anthonia shared her insights on the challenges attorneys face when establishing their own law practices, especially post-COVID-19. With over 18 years of experience in legal marketing and business strategy for law firms, Anthonia discussed the importance of niche specialization, strategic marketing, case management software, and the crucial aspects of building a personal brand. She highlighted how Strategy Academy’s course, designed as an eight-module roadmap, helps attorneys navigate these challenges, from understanding their target audience to efficient practice management. Anthonia further elaborated on the significance of strategic planning and shared a success story to illustrate the transformation of an attorney’s practice through her guidance. She emphasized the necessity of viewing a law practice as a business and the impact of strategic marketing and specialization in achieving success.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Anthonia Berry, Strategy Academy
Anthonia Berry is a seasoned professional with more than 18 years of hands-on experience in marketing and business development within the legal sector. Her career spans across both domestic and international landscapes, providing her with a rich understanding of the nuances and intricacies of law firm operations.
Throughout her career, Anthonia has been instrumental in partnering with law firms of all sizes, assisting them in not only establishing their practices but also nurturing their growth into thriving entities. Having collaborated with legal practices ranging from small boutique firms to large multinational conglomerates, Anthonia has amassed a wealth of insights into the diverse needs and challenges faced by lawyers at different stages of their careers.
Her breadth of experience encompasses a wide array of practice areas, allowing her to offer tailored guidance to attorneys venturing into various specialties within the legal field. Anthonia’s dedication to the success of her students is evident in her meticulous attention to detail and her commitment to delivering value-packed content.
Through Strategy Academy, she aims to demystify the process of starting a law firm, providing aspiring attorneys with the guidance, tools, and resources they need to confidently embark on their entrepreneurial journey. With Anthonia at the helm, Strategy Academy is not just a course; it’s a testament to her unwavering dedication to empowering legal professionals and transforming their dreams of entrepreneurship into reality.
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Topics Discussed in this Interview
00:00 Welcome to North Fulton Business Radio
01:25 Introducing Anthonia Berry from Strategy Academy
01:44 The Evolution of Strategy Academy and Its Impact on Law Practices
04:01 Why Specialize in Legal Marketing and Business Strategy?
06:26 The Challenges of Big Law and the Journey to Solo Practice
10:22 Strategy Academy: A Comprehensive Guide for Aspiring Solo Practitioners
18:43 The Importance of Software in Managing a Law Practice
22:12 Marketing Strategies for Law Firms: Finding Your Niche
24:48 Inside Strategy Academy: Course Details and Success Stories
33:54 Connecting with Anthonia Berry and Strategy Academy
35:00 Closing Remarks
About North Fulton Business Radio and host John Ray
With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
