Michael Katz, Blue Penguin Development
Michael Katz is an authority on email newsletter marketing for small professional services firms and solopreneurs. Michael shared with host John Ray how he got into his work, the power of story, why email marketing still works, how to decide where to place your marketing emphasis, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.
Michael Katz, Chief Penguin, Blue Penguin Development
Blue Penguin Development Inc is a marketing and advertising company based out of Hopkinton, Massachusetts.
An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping professional service firms and solos develop effective email newsletters.
Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.
He is the author of four books and over the past 20 years has published more than 500 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world.
Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He is a past winner of the New England Press Association award for “Best Humor Columnist.”
Questions/Topics Discussed in this Show
- Why is having a niche so important?
- What are some of the biggest mistakes professionals make in marketing themselves?
- How can small business owners benefit from “storytelling” in their marketing?
- With so many marketing/visibility options, it can feel overwhelming. How does a business owner decide where to put their energy?
- How does one balance “making a personal connection” with not being seen as “unprofessional?”
- Are email newsletters still effective marketing tools?
Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.
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