Peter Webster and Scott Ward, ITRA Global Atlanta (North Fulton Business Radio, Episode 582)
Peter Webster and Scott Ward of ITRA Global Atlanta joined host John Ray to discuss corporate real estate tenant and buyer advisement. Peter and Scott talked about the trusted network of ITRA Global professionals around the world that serve as corporate real estate advisors, mistakes business owners make with their office space needs, advising during negotiations, the current state of office space in the metro Atlanta area, and much more.
North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
ITRA Global Atlanta
ITRA Global is an organization of Real Estate Professionals specializing in representing tenants and buyers in the leasing, acquisition, and disposition of office, industrial and retail real estate. ITRA Global is one of the largest organizations in the world dedicated to representing corporate tenants and occupiers of commercial real estate in major markets across the globe.
Corporate Real Estate Advisors is a privately owned real estate firm that provides tenant representation and site selection expertise exclusively for tenants and buyers of office, industrial and retail space. Chosen by the prestigious ITRA Global (International Tenant Representative Alliance) as the regional representative for Atlanta, they offer corporate clients principal-level expertise in Atlanta and worldwide.
With each Principal’s 30+ years of experience, Corporate Real Estate Advisors provides intelligent strategies and creative solutions for companies, whether large or small, in their real estate matters. They are committed not only to achieving our client’s goals but also to exceeding their expectations by maximizing the value of their lease terms, resulting in long-term relationships reaching far beyond the initial transactional stage.
Peter Webster, Principal, ITRA Global Atlanta
Peter Webster has been an active member of the Atlanta Commercial Real Estate Community for over three decades. During that time, he has developed a deep and abiding knowledge of the market and has worked with clients both locally and nationally on assignments including multi-market account management, international representation, build-to-suit, and tenant advocacy. All of this experience has given Webster a unique perspective on the industry and driven the formation of a work ethic and style whose hallmarks are a dedication to the client’s goals and objectives coupled with a keen sensitivity to delivering value tied to the clients’ business strategies.
Peter has been a top producer for both local and national real estate companies. Notably, nine years with CB Richard Ellis where he received the Distinguished Achievement Award for being “Rookie of the Year” and was promoted to the level of Vice President. Peter left that position to join The Staubach Company where he was responsible for managing the marketing efforts for the Atlanta region. More recently, Peter founded a successful commercial real estate brokerage, Davidson Webster Associates and Advocate Commercial Real Estate.
During his career in Atlanta, Peter has been recognized six times for completing a Top Twenty-Five Office Deal of the Year by the Atlanta Business Chronicle. In addition, he has received the President’s Award and is a Phoenix Award and a Lifetime Member of the Atlanta Commercial Board of Realtors Million Dollar Club.
Peter has served as a Director for the Atlanta Commercial Board of Realtors and the Chairman of the Forms Committee. He is also presently serving on the Governors Board of the Georgia Institute of Real Estate. In addition, Peter currently serves on the ITRA Global Locations Committee.
Peter is a graduate of The University of Georgia’s Business School where he majored in real estate. Peter lives in Roswell, Georgia with his wife and children. He is active with the city of Roswell and has served as the President of the HOA for his community. Peter is an avid golfer, has a passion for music, and is enjoying raising his family.
Scott Ward, Vice President, ITRA Global Atlanta
Scott Ward is a veteran of over 25 years of owning businesses. Successfully representing and consulting other business owners in lease negotiations in the technology, creative media, retail, and manufacturing industries, Scott’s unique perspective keeps in mind the owner/tenant’s long-term cash flow needs as a catalyst for the future health of his client’s company.
Examples of Scott’s work include a young tech company expanding for the first time and helping to enable its current growth to include private and government clients worldwide. An industrial cabinet manufacturer successfully expanding to handle over 40 percent growth. Media agencies that need flexibility in their space to address the demands of sudden surges or shrinkage in client needs. And retail/franchise situations that come with issues of territory, visibility, and access. Scott has mentored five former employees to own their own businesses and applies these techniques in formulating winning space solutions for his clients.
Scott’s contacts and involvement in citywide groups give him an innovative perspective on trends in traffic, population, education, and economics. He is part of enabling organizations throughout metro Atlanta in realizing their missions by serving on boards or as an officer in Rotary International (Treasurer/International Director), The Chattahoochee Nature Center Board, The North Fulton Chamber of Commerce, Scouts BSA (adult training), Toastmasters International, The Georgia Production Partnership (membership, industry relations, and governmental relations) and Atlanta Theatre to Go Board. He is also a member of the Atlanta Commercial Board of Realtors.
Scott is a graduate of the University of Florida. Scott is also a public speaker and presentation coach. He loves fly fishing, and sailing and has been known to swing a golf club or two! His family’s accomplishments overwhelm him with pride. If you would like to share a coffee please reach out!
Questions and Topics in this Interview
- About ITRA Global Atlanta
- Mistakes business owners make in real estate
- Sublease space
- Adjusting to post-Covid conditions
- Success stories
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