Rory Robichaux, Sciera (North Fulton Business Radio, Episode 447)
Rory Robichaux, SVP and Chief Marketing Officer at Sciera, joined host John Ray in the studio on this edition of North Fulton Business Radio. Rory explained what Sciera does as a data analytics company and its expansion into digital marketing. He explained the products Sciera offers, what digital marketing is, the flexibility it has to meet the needs of its clients, what a return on investment in digital marketing looks like, and much more.
In late 2007, with the rapid explosion of publicly available information, Sciera’s two founders wondered, “What if this can be harnessed to answer the question, What Changed?” Using the then-nascent AWS (Amazon cloud), unstructured text mining, and advanced analytics, they set about creating a scalable framework to capture changes…which when combined with known client data, identifies triggers that initiate a buy journey.
Today Sciera is a team of Strategists, Analysts, Data Scientists and Technologists who provide answers to the most important marketing questions – Who, When, Where & Why.
Rory Robichaux, Senior Vice President and Chief Marketing Officer, Sciera, Inc.
Rory Robichaux has been at the forefront of each technology revolution of the past 40+ years. He has led technology, strategic planning, design and development, data analytics, and sales and marketing teams across the technology industry. He has held leadership positions in major firms such as Coca-Cola, Sun Microsystems, and Deloitte Consulting, as well as created and built successful start-ups in industries ranging from transportation and entertainment to technology and financial services. He currently leads the sales and marketing functions of a global market intelligence firm headquartered in Atlanta.
Outside of his responsibilities with Sciera, Mr. Robichaux belongs to the Chambers of Commerce across the Atlanta region and is very involved in helping to lead and mentor a number of Rotary Clubs across the Atlanta area.
Questions and Topics in this Interview:
- Tell me about Sciera, your history, and what is it that you offer.
- Tell me more about what you mean when you say that you are a Market Intelligence firm.
- Explain to our audience what ‘Digital Advertising’ entails; is this simply Facebook advertising or Google AdWords?
- Doesn’t every advertising firm offer Digital Advertising services? What is special or unique about Sciera’s Digital Advertising services?
- Are there any specific Sciera services or branded offerings that we would recognize in the marketplace?
- How does Data Analytics play into or support your other products or is it simply a stand-alone product?
- Does Sciera specialize in serving a particular industry, or is your focus broader than a single industry?
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.