Stephanie Stuckey, Stuckey’s Corporation (North Fulton Business Radio, Episode 294)
Stephanie Stuckey, CEO of Stuckey’s, joined host John Ray on the show to discuss the return of Stuckey’s to family ownership, her strategy in reviving this iconic brand, her passion for the “Great American Road Trip,” and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.
Giveaway for Business RadioX Listeners
Until October 31, 2020, Stephanie is offering Business RadioX listeners a chance to win a “Find Highway Happiness” Campfire Mug. To register, follow this link.
This mug is designed by Derek Yaniger, an American artist who worked for Marvel in the 1990s, penciling such titles as Hellraiser and Web of Spider-Man as well as Transformers: Generation 2. Yaniger has also done illustration work for Cartoon Network. Today he does freelance magazine work, and sells original artwork heavily influenced by the illustration styles and Tiki culture of the 1950s. Visit his website at: http://www.derekart.com/index.html.
To order your favorite candy treats and other favorites, pecans, T-shirts, souvenirs, and, of course, Stuckey’s iconic pecan log rolls, visit the Stuckey’s website.
Stephanie Stuckey, CEO, Stuckey’s Corporation
Stephanie Stuckey is CEO of Stuckey’s, the roadside oasis famous for its pecan log rolls. The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback.
Billy Stuckey, son of the founder and former U.S. Congressman, reacquired Stuckey’s in 1985. Stephanie took over in November of 2019 and, under her leadership, Stuckey’s has purchased a healthy pecan snack company, undergone a rebranding, added three new franchised stores, expanded its B2B retail customer base, ramped up its online sales with a new website and will soon acquire a pecan processing and candy manufacturing plant.
Stephanie received both her undergraduate and law degrees from the University of Georgia. She has worked as a trial lawyer, elected to seven terms as a state representative, run an environmental nonprofit law firm that settled the largest Clean Water Act case in Georgia history, served as Director of Sustainability and Resilience for the City of Atlanta, and taught as an Adjunct Professor at the University of Georgia School of Law.
Stephanie’s achievements include being named one of the 100 Most Influential Georgians by Georgia Trend Magazine and a graduate of Leadership Atlanta. She is active in her community and serves on many nonprofit boards, including the National Sierra Club Foundation, EarthShare of Georgia, and her local zoning review board.
Company website
Questions/Topics Discussed in this Show
- Tell us about Stuckey’s – where you’ve been & your direction moving forward
- What lessons have you learned from how your grandfather built & ran the company that are relevant to business leaders today?
- How do you revive a heritage brand?
- How has COVID affected your business & how have you adjusted your strategic plan as a result?
- How do you differentiate Stuckey’s in a competitive roadside retail environment?
- Stephanie’s passion for the “Great American Road Trip”
- Acquisition of Front Porch Pecans
North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”
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