The Evolution of Specialty Medical Marketing, with Chris Suchánek, Firm Media (Dental Business Radio, Episode 56)
In this episode of Dental Business Radio, host Patrick O’Rourke welcomes Chris Suchánek, CEO of Firm Media, to discuss the latest trends in specialty medical marketing. The episode explores the evolution of marketing in the dental and medical fields, emphasizing the impact of AI on both digital and traditional marketing strategies. Chris highlights the importance of market exclusivity, effective budgeting, and measuring ROI to achieve successful marketing outcomes. The episode also touches on Chris’s speaking engagements, his contributions to Forbes and Brainz magazines, and his passion for combat sports photography. The conversation provides valuable insights for dental and medical professionals looking to enhance their marketing efforts and business growth.
Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.
Chris Suchánek, CEO, Firm Media
As CEO and co-founder of Firm Media, an award-winning national medical marketing agency, Chris has launched innovative brands, including Omniblend Advertising™, MediLearn360™, ReputationNest™, and the forthcoming Ailm Atelier™. He is a Forbes™ Author & Agency Council Member, Executive Contributor for Brainz™ Magazine, and an internationally recognized speaker on specialty medical branding and marketing.
Chris offers insights on the latest trends in digital marketing, brand development, and patient engagement, drawing from his extensive experience and ongoing success. He is a skilled team builder and leader known for driving results through a combination of strategic vision and hands-on mentorship.
Chris is also passionate about achieving greatness through quality and consistency, a philosophy that has been instrumental in the success of Firm Media and its affiliated brands. He is a dynamic and engaging thought leader, offering clients a wealth of knowledge and a clear roadmap to elevate their marketing efforts.
Outside of his work with Firm Media, Chris serves as a co-founder of the international nonprofit organization Project Boon. As Firm Media’s sister organization, Project Boon devotes itself to addressing food insecurity and providing volunteer opportunities.
Chris is also the managing partner at CASKS Restaurant Group, where he and his team own and operate multiple restaurants in the Greater Los Angeles area.
Firm Media Website | LinkedIn | Instagram | Facebook
Topics Discussed in this Episode
00:00 Introduction to Dental Business Radio
02:05 Meet the Guest: Chris Suchánek
03:31 Marketing Insights and Strategies
05:35 AI and Traditional Marketing
13:34 Market Exclusivity and Client Relations
19:07 Investment in Marketing
33:23 Marketing Strategies and Testing
36:34 The Importance of Measuring ROI
40:15 Speaking Engagements and Topics
44:31 Combat Sports Photography Insights
47:09 Writing for Publications and AI Assistance
54:26 Upcoming Projects and Digital Magazine
59:13 Conclusion and Contact Information
About Dental Business Radio
Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.
Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.
Practice Quotient
Practice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.
Connect with Practice Quotient
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