The Impact & Importance of Professional Headshots, with Jeremy Bustin, Top Shelf Headshots (North Fulton Business Radio, Episode 744)
North Fulton Business Radio host John Ray interviewed Jeremy Bustin, the owner of Top Shelf Headshots, in this episode. Jeremy discussed the importance of professional headshots in presenting business brands and his approach to delivering high-quality images. He emphasizes the value of the “Top Shelf” experience, which involves making clients comfortable, understanding their needs, and bringing out their personalities. While taking into account the emergence of AI in the headshot industry, Jeremy argued that AI lacks the ability to capture authenticity and history, which are crucial in creating effective headshots. Jeremy also shared his journey from being a salesman and a PR employee to a specialist headshot photographer.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Jeremy Bustin, Top Shelf Headshots
Jeremy Bustin wears dual hats as a Senior PR Manager for Microsoft and as a small business owner and manager of his side venture, Top Shelf Headshots, a premium headshot experience for business professionals. He graduated from Old Dominion University, where he studied Communications, before getting his 
Master’s degree in Strategic Public Relations at The George Washington University. While he spent a decade in sales, he has been in PR for the past 12 years and has worked across telecommunications, government, industrial, and tech spaces.
Topics Discussed in this Interview
About North Fulton Business Radio and host John Ray
With over 740 shows and having featured over 1,100 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
