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Todd Callen, AcSellerate Sales Advisors

December 21, 2021 by John Ray

Todd Callen, AcSellerate Sales AdvisorsJohn Ray
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Todd Callen

Todd Callen, AcSellerate Sales Advisors (North Fulton Business Radio, Episode 425)

Todd Callen, President of AcSellerate Sales Advisors, changes business owners’ lives by building them the best sales teams. His work doesn’t just improve sales, but ultimately relieves business owner stress. He and host John Ray discussed the new remote sales dynamic brought on by the pandemic, how business owners are struggling to adjust, the impact of the labor shortage, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

AcSellerate Sales Advisors

AcSellerate Sales Advisors is focused on helping companies achieve consistent sales growth through the improvement of all aspects of a sales organization.

They help companies achieve sales targets across a range of industries by building successful sales plans, building a disciplined sales approach, and aligning sales teams. AcSellerate Sales Advisors takes a proven results-oriented strategic and tactical approach to turn underperforming sales teams into revenue-producing market leaders. Their focus is on people, process, systems, and messaging to achieve maximum results.

Many businesses struggle to grow their sales. Sales Xceleration provides business owners with an experienced Sales Consultant to drive sales growth when you need it most.

As your local Advisor utilizing the Sales Xceleration platform, Todd helps clients build a sales engine and create record-breaking growth for their business.

Company Website | LinkedIn

Todd Callen, President, AcSellerate Sales Advisors

Todd Callen, President, AcSellerate Sales Advisors

Todd Callen’s passion is helping business owners rapidly grow their sales.  He is President of AcSellerate Sales Advisors and works with small and mid-sized businesses as a Fractional CRO/VP of Sales.

Todd has over 25 years of Sales and Revenue leadership experience, working with small to mid-size companies to aggressively grow the sales and revenue engine to achieve hypergrowth. He views sales as a blend of the quantitative (the sales numbers, the forecast, the pipeline, the close rates) and the qualitative (how “effective” is our positioning, value proposition, ability to convey and persuade).

Todd lives in Roswell, GA with his wife Kelly, and his two children Dillon and Presley.

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Questions and Topics Discussed in this Episode

  • How has COVID and the pandemic changed the way businesses interact?
  • How has this changed the dynamic of the sales function and how salespeople interact with customers and prospects?
  • So how can sales teams adjust to this new remote dynamic?
  • What should sales teams be focused on?
  • Does more virtual selling and managing create challenges for business owners as it relates to managing and tracking their sales teams?
  • Have you seen the labor and talent shortage impact the sales function in companies, and what can business owners do about it?
  • If the world has shifted, what should business owners be thinking about as it relates to growing their sales going forward?
  • Many business owners know their business and industry but struggle with managing other functions of their business, such as sales. What message do you have for these business owners?
  • What exactly does a “Fractional Sales VP” do and why is it valuable given everything we just discussed?

 

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Filed Under: North Fulton Business Radio, North Fulton Studio Tagged with: Ascellerate Sales Advisors, John Ray, North Fulton Business Radio, outsourced fractional sales, Sales, sales team, Sales Xceleration, Todd Callen

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Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

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