Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions (North Fulton Business Radio, Episode 796)
In this episode of North Fulton Business Radio, host John Ray speaks with Justin Minick from SOS Marketing Solutions. Justin shares his entrepreneurial journey, from starting his own CrossFit gym to successfully helping other businesses grow through effective Google and Facebook advertising strategies. The discussion highlights the importance of a compelling offer in ads, the differences between Google and social media ads, and the impact of targeted advertising on business growth. Justin also shares success stories and practical tips on maximizing the return on ad spend. Listen now for invaluable insights on optimizing your business’s digital marketing efforts.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Justin Minick, SOS Marketing Solutions
Justin Minick is the founder of SOS Marketing Solutions, a digital marketing agency based in Marietta, Georgia, established in January 2024. He specializes in helping businesses attract more clients through effective online marketing strategies, leveraging his experience in creating and optimizing ad campaigns.
Before founding SOS Marketing Solutions, Justin owned Dirty Bird CrossFit, a fitness gym in Marietta. As a CrossFit Level 1 Trainer, he was dedicated to fostering a supportive community and providing varied strength and conditioning programs aimed at improving overall fitness. His journey in digital marketing began in 2018 while managing his gym, where he learned the importance of online visibility for business growth.
This hands-on experience with digital marketing for his own gym provided Justin with valuable insights into the power of online visibility and client attraction. He learned firsthand how effective digital strategies could significantly impact a business’s growth and client base.
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Topics Discussed in this Episode
00:00 Introduction and Welcome
01:37 Guest Introduction: Justin Minick from SOS Marketing Solutions
02:16 Justin’s Journey: From College Football to CrossFit
03:34 The Birth of SOS Marketing Solutions
07:55 The Power of Google Ads
08:35 Google Ads vs. Social Media Ads
11:34 Crafting Effective Ad Campaigns
21:55 Success Stories and Client Impact
24:55 Contact Information and Closing Remarks
25:38 Additional Announcements and Thank You
Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.
Casa Nuova is a cook-to-order kitchen, serving traditional fare including pasta, chicken, seafood, veal, vegetarian and gluten-free options, plus daily specials. They are a farm-to-table establishment, meaning that in the summertime, they cultivate their own vegetables in their garden, steps away from the restaurant, including tomatoes, corn, peppers, zucchini, sunflowers and more!
Celebrating more than 25 years, Casa Nuova has become a true staple in the Alpharetta area, serving more than three generations of families, including friends old and new, visiting near and far from all over the metro Atlanta area and beyond.
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About North Fulton Business Radio and host John Ray
With over 790 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
