North Fulton Business Radio, Episode 687)
Josh Sweeney, CEO at FounderScale, joined host John Ray to discuss how his firm helps business owners scale their revenue. He talked about the limitations of lead generation, the difference between lead generation and demand generation, planning for revenue growth and being patient, customizing strategies based on the business, when to start demand generation, and much more.
FounderScale’s goal is to work with team members and clients who share the company values: people who love what they do, take ownership, have an open mind when solving problems, and desire to go big in their endeavors.
FounderScale offers fractional CRO services, demand generation, and HubSpot consulting to engage prospects, build relationships, and scale revenue.
Questions and Topics in this Interview:
- How to Scale Revenue with Demand Generation
- Founder Revenue to Scalable Revenue
- How Marketing for Small B2B Companies Differs from General Perception
- Entrepreneurship & Exits
- Founder Peer Groups, Mentoring, & Forums
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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