The Most Challenging Aspect of Maintaining a Podcast, with David Sparks, Sparky Media
Mike Blake: [00:00:00] So, what do you find as the most challenging part about maintaining the podcast?
David Sparks: [00:00:07] I think, and the advice I give to anybody who wants to get into a podcast is you absolutely have to bring consistency to the audience. If you make a podcast, and you record and release one every blue moon, you’re never going to hold on to an audience because they want consistency. Like Mac Power Users drops every Sunday at 3:00 p.m. Pacific. And if you’re a listener, you know you’re going to have it in your car on Monday morning, I guess that’s not as many people driving right now with the pandemic, but either way, you know that Monday morning, when you do whatever you do that there’ll be a new episode of Mac Power Users there for you.
David Sparks: [00:00:48] And I think if you want to get into this racket, you need to really make a promise with your audience that you can keep them. Maybe that means you just release once a month or once every two weeks, but be clear and stick to your schedule. And that’s the hard part because things happen in life, and you get busy, and like me and like you too, I mean, you have other career that sometimes takes priority, but you still got to make time and do it.
Mike Blake: [00:01:18] Yeah, I think that’s right is that you’re getting into the rhythm of just committing to be there. And I underestimated how important this was. Our producer, John, has been really helpful in terms of educating me on how important that is. But as I had podcasts, I listen to more podcasts than I probably should even admit, let alone do, but I do look before I have that podcast. Before I’m going to invest in this, are they still active? Do they publish regularly or is it just every once in a while when they feel like it? Because I feel like I’m kind of setting myself up for disappointment, and there are enough opportunities to be disappointed in life that I don’t need to make a podcast subscription a contributor to that.
David Sparks
David Sparks is a nerd who podcasts about getting more out of your Apple Technology, Automating your life, and getting more focused. David also publishes MacSparky.com where he writes about finding the best tools, hardware, and workflows for using Apple products to get work done. David’s favorite thing to do is build the MacSparky Field Guides. When not doing all that stuff, David practices a bit of law.
Listen to the full interview with David on Decision Vision here.
The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
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