How Our Perceptions Limit the Success of Our Business, with Strategic Communication Coach Evelyn Asher
John Ray: [00:00:00] And hello again, everyone. I’m John Ray with the Business RadioX, and I’m here with Strategic Communication coach Evelyn Asher. And, Evelyn, you’ve got some thoughts on how our perceptions limit the visibility and success of our business. Can you say more about that?
Evelyn Asher: [00:00:21] Definitely. In our new work environment, John, everything is totally different. And it’s quite exciting as we look forward to 2020. But we can’t bring our old perception into reimagining. So, it’s great to have a team effort, a collaboration where somebody else’s perceptions might ignite something in you that will take your business to a higher level.
Evelyn Asher: [00:01:00] I can just give one example of a client who had intentions of working with her alumni association, contacting them and other people she had worked with at the university. She was an engineer. However, taking the time through coaching, to sit down and work on that, to explore that together, came up with at least 15 new ideas that she could build on in less than ten minutes time of exploring that website together. The website that shows the growth of that department since she was last there, let’s say, 13 years ago.
Evelyn Asher, Strategic Communication Coach
Evelyn Asher has a passion for every voice to be heard and respected. She is the founder of Wisdom Collective, a community designed to connect women through online writing experiences.
She opened her consulting practice in 2014 when she moved back to Gainesville, after serving as Certified Small Business Center Director for Caldwell Community College & Technical Institute on two campuses – Hudson and Boone, NC. She has served in the marketing departments of three Fortune 500 companies.
A life-long learner, Evelyn attributes much of her knowledge to research she has edited over the past twenty years in a solo-entrepreneurial venture, She has published a caregiver anthology and a collection of poetry entitled “A Gypsy’s Tapestry: A Woman Observed. A Woman Observing. Currently she is crafting her second collection of poetry highlight profiles of courage she witnesses in the immigrant population in her community.
This will be her 13th year mentoring elementary school children. She values each thread in her tapestry of global friendships. She explores painting techniques including those proffered by one of her granddaughters during their FaceTime, writing and poetry groups.
Connect with Evelyn on LinkedIn, Facebook and Instagram.
If you’d like to hear a complete interview with Evelyn, go here.
The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
