Foundational Branding Makes Marketing Much Easier, with Rebecca Rausch, Neon Lizard Creative
Rebecca Raush: [00:00:00] Many people believe that branding is strictly, shall we say, just the logo. They slap the logo on everything, they make things similar colors, and, boom, they’ve got a brand. That’s not what branding is.
Rebecca Raush: [00:00:13] Branding is the cumulative perception of your company in the public. It is the reputation. It is how you handle disgruntlement. It is your art. It is your messaging. It is your visuals. It is the way the guy drives down the street, how you answer the phone. Everything that is presented to the public in the name of your company is your brand. Your employees need to be part of that brand. Everybody needs to live – what I call – the brand style, the values and the why that the company is based on.
Rebecca Raush: [00:00:43] And so, when we work with a company, we usually dig very, very deep. And we have a recipe, per se, that we follow in order to create that foundational brand, that then, if it is strong enough, it will carry through the marketing. And so, the marketing becomes much, much easier because you have this foundation of messaging, and your values, and you know exactly what you’re putting forth.
Rebecca Rausch, Chief Lizard and Founder, Neon Lizard Creative Marketing & Design
Rebecca Rausch is the Chief Lizard and founder of Neon Lizard Creative Marketing & Design just south of Minneapolis. A designer since the age of 12, Rebecca has worked in many design service fields until she went out on her own as a freelancer in 1998 and started Neon Lizard Creative.
Now an agency of 9, collectively, the NLC international team of designers has over 100 years of experience and contains designers, color theorists, a variety of specialists, and more. They serve as a comprehensive design team helping businesses just like yours build a consistent brand that is not only memorable but causes people to fall in love with their client’s business. Naming, branding, marketing, social, catalog, tradeshow plus, NLC serves as your marketing hub.
Listen to the complete Minneapolis St. Paul Business Radio interview here.
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Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.