The Regions Bank “Big Green Bike”, the bank’s advertising symbol since 2007, is used as the company’s marketing platform that “Banking with Regions is as Easy as Riding a Bike”. Regions is a major partner of the Southeastern Conference, and Big Bike tours are held every football season throughout towns and cities across the South. The Big Bike is a fun way for Regions to promote its products and services, letting consumers know the bank can help with all their financial needs.
The Big Bike was recently touring Atlanta ahead of the 2020 SEC Football Championship game between the Florida Gators and the Alabama Crimson Tide. In addition to visiting many of Regions’ newest branches in the Atlanta area, the Big Bike made an appearance outside the Sonesta Gwinnett Place Atlanta Hotel and the home of Gwinnett Business RadioX, where Mike Sammond had the opportunity to conduct a brief interview with the Big Bike Manager Bobby Stillings.
