This episode explains what a subscription box is and how this has become a disruptive retail marketing and sales tool. In addition, we will discuss the pros and cons of owning a subscription box company and what Kristina has learned through trial and error in a new field.
Kristina Webb is the founder and CEO of The Polepunzel Box. The Polepunzel Box was started in 2016 as a niche surprise subscription box. She began created subscription boxes before it became a popular form of sales as a new and creative marketing tool. This marketing and sales tool has helped her grow to over 1200 boxes a year in what is considered a very niche marketplace. Unlike many providers she has a quarterly themed box.
Jennifer Rusz/Sterling Rose Consulting Corp
Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470) 202-8659.
About “Strategic Insights Radio”:
“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to firstname.lastname@example.org.