BRX Pro Tip: 3 Seth Godin Tips
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know what a disciple you are of Seth Godin. What are some things that maybe we ought to be drawing from his wisdom?
Lee Kantor: [00:00:15] Yeah. I was kind of going through my library of Seth Godin books, and I’m like, “You know what? This is going to be good.” I’m going to share just a handful of his big tips that are really, I think, important for anybody in professional services if they want to grow and stand out.
Lee Kantor: [00:00:30] Number one, be remarkable. That is so important. In a world that has so many distractions, standing out is critical. I mean, you can’t blend in with the crowd. You have to focus on creating something that’s truly remarkable that someone’s going to talk about and share and that resonates with your audience. And this can be done through, you know, some innovative product or service. It could be done through exceptional customer service. It could be done through, you know, just kind of a unique storytelling approach that you might have. So, I think that standing out and having a story worth telling is critical if you want to grow your practice.
Lee Kantor: [00:01:11] Second, and really it’s kind of counterintuitive for a lot of people, but you want to find your people. You want to find your tribe. Don’t try to appeal to everybody. That is just a trap. And I think that it’s just a waste of time in a lot of ways. And a lot of energy and resources are wasted on trying to appeal to everybody. Instead, identify your ideal audience, your tribe, and tailor your message and your service offerings specifically to their needs and interests. You want to go deep on those people and you want to figure out ways to build these connections with a smaller group where you’ll have a greater impact, and then you have the opportunity to achieve kind of a lasting success.
Lee Kantor: [00:01:53] And then, lastly, he has a calendar out now called Ship It, and I think that’s a great kind of attitude to have in your business. You can’t be perfect. You got to get things out the door. In his world, Ship It means publish, that means produce, that means put it out there for the world to see.
Lee Kantor: [00:02:12] So, don’t get paralyzed by overanalyzing things. Don’t overthink things. Don’t wait for a perfect time to launch this idea. Once you have something that’s in a pretty good shape and you’ve really thought it through, get the work out there, even if it’s not perfect. Let everybody know that, hey, I’m putting it out there, but it’s going to change and I’m going to improve it based on your feedback. So, it’s so important to start. It’s so important to take action. And it’s so important to ship something.
