BRX Pro Tip: The 30 Day Challenge
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you’re so creative and it makes it so easy to to want to continue to pursue the vision here at Business RadioX, and I think one of the reasons I, and so many people on the team, we love what you do with the 30 day challenge. Talk to that a little bit.
Lee Kantor: [00:00:24] Sure. It’s something that started out with my work in fitness and wellness is I like to do 30 day challenges every month and I mix it up. So one month I might be doing a jump rope challenge where I’m going to jump rope every day, or another month I’ll ride a spin bike every single day. And I do this to mix it up to keep my exercise routine interesting.
Lee Kantor: [00:00:46] But these 30 day challenges work for your business as well, and I recommend thinking about it and getting your team to think about it on what 30 day challenge can you be implementing in your business to help you achieve the goals that you’re after.
Lee Kantor: [00:01:04] So in our business, one of the 30 day challenges might be, okay this month I’m going to only invite ideal prospects to my house show every day. So every day I’m going to invite an ideal prospect to my house show. And next month it might be, I’m only going to invite referral sources to my show. Every day I’m going to think about who’s a good referral source and I’m going to invite them to the show. Next month I’m going to only invite power partners who would be a good power partner for me. I’m inviting them every day this month.
Lee Kantor: [00:01:38] Another challenge might be, okay, I’m going to go back through my database and who are some former guests I like that didn’t work out at the time that I can kind of rekindle the relationship and bring them back on. Or former clients? Where is a client that I had for a while that has kind of gone away, but maybe I can rekindle that relationship. But mix things up. But if you do the work every day, you’re going to reap the benefits of compounding small efforts over time. So don’t make it too daunting. Just make it easy, but get some benefits of this compounding and consistency. So do the work. A little bit of work every day adds up.
