BRX Pro Tip: 5 Measurable Results
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, talk a little bit about what kind of results professional service providers should be promising and delivering.
Lee Kantor: [00:00:14] Yeah. I think it’s really important for professional service providers to deliver tangible, measurable results to their clients in at least one of these five ways.
Lee Kantor: [00:00:26] They have to, number one, figure out a way to make their clients more money. That’s so important. There has to be kind of a direct line between the professional service provider’s efforts and their client making more money, or they have to save them some money. So they have to show them directly that if you hire me, I’m going to either make you money or save you money.
Lee Kantor: [00:00:53] Other things, other measurable results they can work around in addition to or in lieu of one of those two are they can make the lives of their clients easier. Is there a tangible way – you hire me and now your life is easier and I can show you why that is.
Lee Kantor: [00:01:09] Number four. Another measurable thing is I saved you time. Before you hired me, it took you this amount of time to do that thing, and now you hired me and now you don’t have to invest time in that area anymore.
Lee Kantor: [00:01:21] And lastly, the last measurable result that you can deliver or try to deliver is you can lessen their risk. Before you hired me, this was a risky situation for you. But now you don’t have that risk anymore. That’s gone away since you hired me.
Lee Kantor: [00:01:37] So the five tangible, measurable results that I think a professional service provider should be delivering one or more of them are make them more money, save them more money, make their lives easier, save them time, and lessen their risks. If you can do that for your clients, the more of those you can do, the longer you’re going to have clients and the easier it is to get new ones.
