BRX Pro Tip: 6 Questions to Ask Yourself

BRX Pro Tip: 6 Questions to Ask Yourself

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, when someone is considering the idea of pursuing the opportunity to become a Business RadioX studio partner, what are some of the key questions they ought to be asking themselves?

Lee Kantor: [00:00:20] Right. This opportunity is not for everybody. And so, I think it’s important to really look in the mirror and ask yourself these six questions – number one – but also I’m sure there are other ones, but these are six that come to mind for me, you know, before you decide to work with us or be a partner or join our community.

Lee Kantor: [00:00:39] Number one, I would ask yourself if you do this, how much time, money, and effort is really required to do it the right way? If you’re short of time, money, and effort, then this isn’t going to work. I mean, this requires time, it requires some money, and it requires some effort in order to really do this the right way and to get the impact that we all want you to get.

Lee Kantor: [00:01:02] The second thing you’d ask yourself is, does doing this leverage my superpowers? Is this really aligned with my values? Is it really aligned with my strengths? Because, you know, the person that does this in a community is somebody that really cares about the community. They believe in the power of small to mid-sized businesses and how important it is to really help them get the word out about the good work they’re doing but also to show them how leveraging the relationships with Business RadioX can help them grow their business and really have a bigger impact in their community. So if that isn’t aligned with your superpowers, you probably shouldn’t do this.

Lee Kantor: [00:01:47] Thirdly, does doing this help me get the outcome I desire? You know, there’s one thing – sure, you want to make money. You know, everybody gets into business to make money. But also, does doing this help you get the outcome you desire in terms of the impact you’re going to have in the community? Are you going to get the authority that you desire as a leader in the community?

Lee Kantor: [00:02:10] Those are all important things to consider because you’re going to get all of those things if you do this right. And if you’re not interested in doing this, if you think this is some passive thing that you can just throw money at, and then money comes in, it’s not that. This requires something of you in order to be successful. You have to really kind of be the boots on the ground to get it launched for a period of time until you can hand it off to somebody else.

Lee Kantor: [00:02:35] Number four, what’s the worst-case scenario? What if everything goes wrong? Can I handle that? You know, what if I invest the time, I try this and it doesn’t work? Can you absorb that? Is that something that is going to be too painful for you?

Lee Kantor: [00:02:50] And number five, what’s the best-case scenario? What if I just kill it? What if everything I do is working great? What if I get all this business? Can I really handle all of that? You know, that best-case scenario. A lot of people, you know, put together a big list of the worst-case scenario, but they never kind of understand all the unintended consequences that come with a best-case scenario. So think about that as well.

Lee Kantor: [00:03:15] And then lastly, can you live with that worst-case scenario? Is that worst-case scenario too painful that it’s not even worth taking the risk?

Lee Kantor: [00:03:25] So if you ask yourself those six things before you decide, I think you’re going to have the right mindset to make a wise decision.