BRX Pro Tip: The 90-9-1 Rule in Social Media
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are you learning lately about social media?
Lee Kantor: [00:00:08] Something that’s been true, I think, for a long time, but it’s becoming more and more clear is this kind of 90-9-1 rule in social media. Research says that 90% of the people out there who use social media are just passively consuming any type of social media content. You know, they glance at it, they look at it, and they keep moving. It’s not really kind of making that much of an impact. And they’re not really having much engagement with it. So the vast majority of people aren’t really engaging.
Lee Kantor: [00:00:36] About 9% of social media users are interacting occasionally in some way. You know, they’re liking something, they’re sharing something occasionally.
Lee Kantor: [00:00:46] And about 1% are the ones that are sharing, contributing, commenting. They’re kind of – the 1% are contributing the vast amount of the engagement in a given social media account.
Lee Kantor: [00:01:00] So what you have to understand, if these numbers hold true with your platform, is that this gives you an inaccurate impression of what most people are really thinking and what ideas are really popular, because that 1% have gotten good at generating kind of emotional reactions or creating outrage to really just stir the pot in a lot of ways.
Lee Kantor: [00:01:25] So, a lot of times we see these outrageous comments or shares or people upset about things, and we think in our head, wow, that’s the way most people feel, when in actuality that’s not the way most people feel. That’s the way, like, 1% of the people feel. So in a lot of cases, if you are experiencing this kind of outrage or an emotional reaction that doesn’t seem fair or real, it’s probably because it isn’t real. It could be just a handful of people that are just trying to stir the pot.
Lee Kantor: [00:01:56] So, try to understand that when you’re dealing with social media, because very few people are the ones that are contributing the vast majority of the kind of engagement that’s out there.
