BRX Pro Tip: Networking is an Act of Service
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, under the topic of networking, I know you feel this way. I certainly try to live into this mental model of networking. But for you, and I think for our studio partners and many of our clients, networking should be and is really an act of service.
Lee Kantor: Yeah. I think a lot of people don’t like networking because they think it’s so transactional. It makes them feel kind of icky going out there and just, you know, exchanging business cards and saying, “What do you do? This is what I do.” And I think it’s because they’re doing it wrong in the sense that they are looking at it like a transaction, that they’re spending their time looking for the person with the golden ticket and trying to get something from that person.
Lee Kantor: And they think that the more people they talk to, they’re increasing their chances of, you know, finding that golden ticket, who’s the person. They’re always looking for the next one. As soon as they realize you’re not right, they’re looking over your shoulder to someone else who might be better.
Lee Kantor: And that’s why, for me, being affiliated with Business RadioX is such a blessing in the sense that this allows me to go into those networking environments with that true heart of service. All I’m doing is looking for interesting guests. “Do you know anybody that would be an interesting guest? I produce a show about what you do. Do you know anybody that would be an interesting guest?” All I’m doing is trying to open up an opportunity for somebody. I’m not selling anything.
Lee Kantor: And I think in networking, people are trying to sell too quickly, when all you’re trying to do is get to know someone. See if they’re the right fit for you. See if, you know, it’s a relationship worth pursuing outside of this networking event.
Lee Kantor: So, that’s really a cool part about Business RadioX. When our folks go to networking meetings, it has nothing to do with them promoting Business RadioX or selling somebody anything. All it is, is them showing up, serving the community, helping spotlight the work of the people doing good work and amazing things in the community. And, you know, that makes it refreshing. It makes networking fun again.
