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BRX Pro Tip: Action Over Aspiration

April 8, 2025 by angishields

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BRX Pro Tips
BRX Pro Tip: Action Over Aspiration
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BRX Pro Tip: Action Over Aspiration

Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, as you know, and probably the vast majority of our listeners know, action is a core value at the Business RadioX network. Speak a little bit more to that, if you would.

Lee Kantor: Yeah, I think, a lot of times, people spend too much time on kind of these big dreams, these big goals, and that’s what they kind of spend a lot of mental energy on instead of taking, you know, specific actions. So, you know, big goals are important. It’s important to have that kind of mountain you want to climb because they give us vision, motivation and things to strive for. But to be real about anything, a goal without action is, like they say, just a dream. And in order to make that dream come true, you have to take specific action, and you have to take relentless, specific action. If you spend too much time thinking about a huge goal, I think that, a lot of times, people feel overwhelmed and it’s so big they don’t even know where to start.

Lee Kantor: So, the place to start always is start small somewhere, and then just start taking steps. So, if the first thing you do is work backwards from the goal. Like, what’s the thing I have to do the day before the goal is done? And you just keep backing out. What do I have to do until you get to today? What do I have to do today? And if you can break it down into small, clear steps, then, all of a sudden, you’re going to have clarity. Then, you’re going to have things that you can be doing today, and tomorrow, and the next day.

Lee Kantor: And action is what fuels progress. Action is the thing that leads to real results. And it’s much better, instead of saying, you know, “I want to make $1 million,” a better goal is, “I’m going to contact five prospects.” And then, don’t worry about the million dollars. Worry about contacting five prospects every day. And if you do that every day, then you’re going to get to the million dollars. So, I think it’s a better play to have actionable, small goals that you can accomplish every single day, some action step that you can take every single day, rather than some big aspirational goal that is too general, and too broad, and that it can feel overwhelming.

Filed Under: BRX Pro Tips, BRX Studio Partner Pro Tips

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