BRX Pro Tip: Sales Tip – Include Action Steps
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Under the heading of sales mechanics selling tips, one of ours is to always include an action step.
Lee Kantor: [00:00:16] Yeah, I think at the end of any call you have or meeting you have, there has to be an action step. If there is not a next step, a step where action can be taken, should be taken, will be taken, then you’ve kind of wasted everybody’s time. And the action step might be, “We never have to have this call again.” But whatever the case is, there has to be a next step, because if there is no next step, then why did we have the call in the first place? Don’t waste time on meetings and sales call that don’t move the ball. Like the ball should always be moving forward or it’s the end. So, either decide, “Okay, the reason we’re not having another call is because there’s no reason to. We’re good and maybe we’re not going to work together or this isn’t a good fit,” but if you’re trying to sell somebody something, there has to be a next step.
