BRX Pro Tip: Creating an Actionable Checklist for Educating Your Market
Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, you have created a repeatable, transferable process, a checklist for educating your market. Can you kind of walk us through it?
Lee Kantor: Sure. I think it’s important. I think this is a great lead magnet. A lot of times when you’re trying to build an email list or you’re trying to build some sort of a list, having something that actually is valuable and important to your potential clients and your audience is something you should be doing.
Lee Kantor: And an actionable checklist is one of those things that it’s easy to do, but it has to check a few boxes if you want it to be effective. And the way you do that, the way you create this kind of actionable checklist is it has to deliver quick, tangible value, and it has to position you as that kind of helpful expert.
Lee Kantor: So, here’s how you can create one that’s going to attract the leads that you want. It’s also going to educate the people that you want and it’s going to engage your audience.
Lee Kantor: So, number one, when you’re choosing the topic to build the checklist around, it has to solve a small but urgent problem for your target audience. The more specific and relevant, the better. So, ten steps to prepare for a job interview is better than career success tips. So, be specific and be relevant.
Lee Kantor: Number two, break the solution into simple step-by-step actions that your audience can take immediately. This shouldn’t take weeks and months to do. It should happen right away. So, each item should be concise and focused on results, making it easy for the users to implement without feeling overwhelmed.
Lee Kantor: And number three, end your checklist with a clear next step. Invite the readers to book a call with you to learn more, to get a coaching call to make sure they’re doing it right, or download a different resource, or join your community, or follow you on social media. There has to be a call to action that keeps them engaged with your brand beyond this initial download.
