BRX Pro Tip: 3 Ways to Add More Listeners to Your Podcast
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what is your recommendation to someone who would like to add more listeners to their podcast?
Lee Kantor: [00:00:12] Yeah. I think it’s so important, if you care about listeners, you have to be proactive when it comes to this. This is not a build it and they will come kind of platform. There are millions of podcasts out there. The odds of yours being found by anybody is slim. So, if you want someone to know that you’re doing a podcast and that it’s something that you want more people to listen to, then you better be proactive and you better be going out there and evangelizing your podcast, and you better put all your team members behind this initiative.
Lee Kantor: [00:00:43] It is not going to happen by itself. It is not something that you just put it out there and it’s going to be found. I don’t care how well you’ve optimized it. It’s just the odds of that happening are slim. So, I think it’s so important that you put out an episode, you better be sharing that episode. You better be posting snippets. You better be posting quotes. You better be repurposing that content and putting it across multiple platforms and driving people back to your podcast. And not only you should be doing this. Everybody on your team, everybody on your team has to be working together to get this information out there if you want any chance of building more listeners to your podcast.
Lee Kantor: [00:01:19] Secondly, you got to engage with anybody who is in the audience currently. So, you better be responding to comments and messages. You better be hosting Q&A sessions. You better be actively participating in all the relevant communities where your podcast kind of fits into. You have to be actively engaging. This is not a passive thing. You cannot just do a podcast and then go home, and all of a sudden you’re going to get a bunch of listeners. There is a lot of work and energy you have to do to get the word out about this thing because you don’t want to be a best kept secret.
Lee Kantor: [00:01:57] Thirdly, reach out to potential collaborators, connect with other podcasters in your niche or in complementary sectors for guest appearances, for cross promotional opportunities. You go on their podcast, they go on your podcast. Do things every day to help kind of the world know that this podcast exists.
Lee Kantor: [00:02:18] Remember, consistency is key. Sticking to a regular release schedule and daily engagement efforts, that’s going to help you grow new listeners. It is not something that can be done passively. It is not something that if you do the thing, you publish the thing and you’re done. It is not that. It will not work. You will not grow your listeners if that’s important to you. So, you have to take proactive action in order to build any type of listenership.
