BRX Pro Tip: Never Stop Adding Value
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, this is the song that Journey should have written instead of Don’t Stop Believing – Never Stop Adding Value.
Lee Kantor: [00:00:12] Yeah, this is one of the main jobs as a leader. You have to be constantly looking ahead. You have to be always trying to figure out ways to help your clients before they even know they need the help. If you’re not pushing that value line constantly, you are going to be surpassed by some other competitor. So, I think it’s important to constantly look for ways to surprise and delight your clients when it comes to adding value.
Lee Kantor: [00:00:41] You should be exploring best practices in other unrelated industries to see if there’s anything that’s happening there that can transfer over to your industry. You should be connecting dots for clients to help them stay ahead of their competition all the time. This is your main job. You have to be looking ahead as a leader. You have to be constantly trying to be best in class, constantly trying to improve the lives of your clients. And if you do that, you’ll have clients for life, and you’re not going to have to worry about anything about competition because you’re going to be so far ahead, they’re not going to be able to catch you. But when you get complacent, watch out because there’s going to be a competitor that’s looking to fill the void that you’ve decided, and you’ve ignored, and you don’t want to pursue. So, keep pushing the value line.
