BRX Pro Tip: Help Your Client Aim Higher
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, a lot of responsibilities, a lot of obligation for those of us, not just in the Business RadioX business, but for all of us who are out there genuinely trying to serve our market, and our community, and our profession. But I think it’s incumbent upon us. I think we should be helping our client aim higher.
Lee Kantor: [00:00:26] Yeah. And not only do you have to deliver a service that helped your client make more money or save some time, you have to really, almost, be more ambitious than your client. Push them to be better than they think is possible. You know, be their biggest cheerleader, support them, really root for them, do what you can to help them aim higher, push them to be bolder.
Lee Kantor: [00:00:50] If you can do this, if you can really encourage and support them taking kind of bold chances and risks that can help them catapult their business to new levels that they didn’t even dream possible, then you have a chance to have a customer for life. And that’s what we’re all trying to do.
Lee Kantor: [00:01:08] Every person in professional services would much rather have fewer clients that is perfectly aligned, a perfect fit that you really love working with, that you’re helping achieve enormous things and make great impact in order to grow their practice.
Lee Kantor: [00:01:25] So, if you’re in professional services, if you can help your client be more ambitious, be bigger, have greater impact, then you have a chance to make a customer for life. And it’ll help you in your practice. It will help you grow your practice and help you get better clients.
