BRX Pro Tip: Always Be Serving
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, to paraphrase one of my favorite movies, always be serving.
Lee Kantor: [00:00:11] Right. There was a time back in the day that “always be closing” was kind of the philosophy of salespeople, and they’re always looking for that opportunity to close, and they’re always gonna have all these techniques and tactics to close. I think those days have kind of passed us by. And now, in order to sell somebody something, you have to be figuring out ways to always be serving them, always be helping them, always be educating them. That’s the path to sales success in today’s world, I believe very strongly. So, I changed the mindset of trying to sell somebody something you have to try to help people, try to serve people, try to educate people, and then the business is going to come to you over time if you do that kind of relentlessly.
