BRX Pro Tip: Amplifying the Voice of Business
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you, Lee, it’s our tagline. You see it on so many of our materials, and as we publish throughout the various platforms, you see a lot of it. Amplifying the voice of business. But what are we really saying? What are we trying to convey? What are we really trying to do and help other people do with respect to this idea of amplifying the voice of business?
Lee Kantor: [00:00:27] Yeah, I think our secret sauce is in the way that we go to market for ourselves and for our clients by teaching them to become that voice of business for the niche that they serve, or the community that they serve. And our whole business is built around that. So we help our clients and ourselves identify and serve their ideal clients. And to really become that go to media resource for that niche, whatever it is. And we believe in kind of finding that vertical, whatever that vertical is, and then going deep, deep, deep into that niche and serving the heck out of the entire ecosystem. And when we say the entire ecosystem, we mean exactly that. They’re ideal prospects, their referral sources, the influencers, the big guys, the little guys, the medium sized guys and the business associations that serve that vertical. We go deep there and we become and we teach our clients to become the voice of business for that niche. And they become that kind of hub and all the spokes that are around them. And they’re they’re the mega connector. They are obviously serving that community. They’re serving everybody, whether they do business with them or not. But everybody knows who they are and everybody knows that they would be missed if they were gone.
