BRX Pro Tip: Can You Argue Both Sides?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Question of the day, Lee, can you argue both sides?
Lee Kantor: [00:00:09] Yeah, this is a fun little exercise to do that I learned when I did Seth Godin’s altMBA program. One of the assignments we had there was to look at your business through the lens of your biggest competitor. So, can you kind of look at the decision you’re going to make or something you’re trying to sell through the lens of both the biggest super fan of this in the world who wholeheartedly thinks this is the best thing in the world, and then look at the same exact thing through the lens of the naysayer who believes the complete opposite.
Lee Kantor: [00:00:46] By going through this exercise, you’re going to really reveal some things about how you think, maybe some biases you have, maybe some language you’re using. And it opens your mind to a lot of different things. And you’re going to feel better about any direction you’re potentially going to go in.
Lee Kantor: [00:01:05] So, if you use this in terms of making a decision, so like say you’re deciding, “Okay. I’m going to go on a cruise,” and you look at it through, “Okay. These people love cruises. These people loved this cruise. They checked it out.” And you look at it and argue all the points about going on the cruise through the lens of that super fan.
Lee Kantor: [00:01:24] Then, you go to the person who hates cruises. Just argue it, argue going on the cruise through their lens. What would they say to dissuade you? Why do they hate it so much? And just start listing all the things that they hate about it and all their points and why you shouldn’t do it.
Lee Kantor: [00:01:40] And if you do that, you’re going to have a better handle and a better view of of whether this decision is going to be right for you.
