BRX Pro Tip: Ask for a Review
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I love it when I get testimonials, reviews, anybody out there in the marketplace saying good things about me or us. What’s the secret, man, on getting reviews?
Lee Kantor: [00:00:18] Yeah, if you’re just waiting for people to review you, then you’re going to find a lot of people who are going to take the time to review you who might have something negative to say. So, I recommend being proactive when it comes to reviews and put a system or process in place that just ask for reviews, either yourself as part of your service right after they’ve finished or after you’ve done some service for somebody or just part of what you do every day.
Lee Kantor: [00:00:43] It’s just the fact in today’s world that people rely on social media, they’re constantly looking for some sort of third-party validation of the services before they make a purchase. So, whatever you can do to just have an over-abundance of positive reviews, I would put something in place to make sure that happens.
Lee Kantor: [00:01:04] You know, to get five-star reviews used to be a nice-to-have, but it’s becoming more and more of a must-have. So, I would do some things like ask everybody that has ever worked with you to say, “Hey, do me a favor. Review the service,” number one. Number two, every time you have a service, ask them at the end of it. Go, “Hey, do you mind doing a review?”
Lee Kantor: [00:01:27] I know, like my dentist, as I’m leaving the dentist’s office, they’re like, “Hey, give us a review. We’ll give you a $5 Starbucks card.” Like, a lot of people are bribing people for reviews in order to get more and more reviews, and it’s something to think about. If the person doesn’t like your service, they’re going to pass. But if they like your service and you offer them a little something, they’re more likely to say, “Okay, yeah, I’ll give you a review. Why not? I’ll do it right now.”
Lee Kantor: [00:01:55] So, anything you can do to encourage someone right now to give you a review whether in Google, whether on your website, whether on Facebook or whatever social media platform you use, definitely do that. It’ll help you grow your brand, grow your business.
