BRX Pro Tip: Reactivate – Ask for Help
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Let’s keep talking about this idea of reactivating a viable prospect here in the Business RadioX system. Lee, one of the approaches is to simply ask for help. Yeah?
Lee Kantor: [00:00:17] Right. And help can take a variety of forms. An easy ask for them is to ask them if they know any interesting guests that you should be interviewing, have they run across anybody that’s doing anything special in the market and that who would be good guest for the show? That’s an easy ask, it creates engagement, and a lot of people will be happy to help in that regard.
Lee Kantor: [00:00:38] Another thing to ask is maybe ask them for a photo of them with their mug. I know we’re doing this kind of mug handoff. You ask them to shoot a video with them for a mug and pass it over, and then you just create a video of people passing the mug to lots and lots of people.
Lee Kantor: [00:00:55] Another to ask, an easy ask, is ask them how they leverage their interview. That’s good intel for you and might create a testimonial opportunity for yourself. But it might be something that they are using their interview in a creative way that you might be able to use to help their clients. And Stone, you’ve said this over and over again, the easiest way to make a friend is ask a favor. So, what do you talk about how that strategy comes into play like this one?
Stone Payton: [00:01:23] Well, that has just proven to be true over, and over, and over again. And I really never really implemented it as a tactic. I just really needed the help. But I find that when I ask someone sincerely for a favor or some help that the relationship just really strengthens. And I think people enjoy helping other people for the most part. It gives them an opportunity to shine and an opportunity for them to be fulfilled. So, yeah, don’t be shy about asking for a favor, asking for help. Not only might you get a prospective client or a client out of, but you might get a mentor, you might get a referral partner. All of those things over the years have proven to be true in my case.
