BRX Pro Tip: 3 Must Haves When Creating an Assessment
Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today’s topic, creating assessments.
Lee Kantor: Yeah, a lot of folks out there are using assessments as either a lead magnet or as one of the services they provide or even a deliverable a lot of times for the business coaches or consultants that we work with, and I’m seeing it more and more. So I thought I’d share some tips that, you know, I’ve come across when it comes to creating an assessment.
Lee Kantor: Number one, you have to really be clear on what is the purpose of this assessment. Is it to educate? Is it to entertain? Is it to qualify leads? You have to understand the goal because that’s going to shape the design and format of the assessment.
Lee Kantor: Number two, you have to do some research when it comes to what your target audience’s interest, pain points, preferred learning styles are because that’s going to help you create an assessment that they’re going to find valuable and engaging.
Lee Kantor: And number three, give the users tailored, immediate feedback based on their responses. Because when they go through the assessment, they’re going to be curious about what the results are and the feedback is so critical. And this helps them feel engaged and guides them towards the desired outcome.
Lee Kantor: So creating an assessment that provides genuine value and a memorable, personalized experience for your target audience is going to help you boost engagement. It’s going to help you with lead generation and brand awareness. So if you do this right, it can be a very effective marketing tool, but you have to do the fundamentals correctly.
