BRX Pro Tip: Case Study – BRX Association Show
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s case study or use case is the Business RadioX Association Show.
Lee Kantor: Yeah. We’ve been fortunate to serve quite a few associations over the years and we’ve shared with them how we recommend an association use show. So, I thought it would be a good idea to kind of detail some of that for the folks that are listening.
Lee Kantor: An association show that we typically do spotlights their members and it creates a compelling educational information that can benefit all of their members. So, what we do for these association shows are we interview their members and we have roundtable discussions about the topics that are most important to the members. So, the combination of this helps our clients get lots of testimonials from their members and creates lots of thought leadership from their members to share amongst all the members.
Lee Kantor: So, this is one of those things that we help facilitate member generated content that serves multiple purposes throughout the association. It nurtures existing relationships. It creates testimonials to attract new members. And it creates thought leadership to educate all members and prospective members. We also offer them the opportunity for the association team to create thought leadership directly from the leadership team as well that helps them attract more people to the leadership team by giving them an opportunity to spotlight what they know and the work that they’re doing.
Lee Kantor: So, by doing these kind of facilitated conversations around topics that are important to our clients, it’s helping them check a lot of boxes when it comes to marketing, it helps them check a lot of boxes when it comes to member retention and membership growth.
