Stone Payton: Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk about audience a little bit. But specifically, let’s talk in terms of audience that matters.
Lee Kantor: Yeah. Hat tip to John Ray. This is another one of his … what do you call him? Stones of wisdom?
Stone Payton: That’s right.
Lee Kantor: This is one of John’s-
Stone Payton: Rays of wisdom. Rays of wisdom.
Lee Kantor: That’s right. He was explaining to us that when he talks to a prospective client, he tells them that the audience that matters for that person is that person’s spouse, that person’s boss, that person’s clients. Those are the people that matter most. And if those people are listening and appreciating their work, then you pretty much got everything taken care of. I’ll add to that, you know, maybe that person’s parents, maybe that person’s employees would be good prospects and would be good as well. So, the audience doesn’t have to be millions of anonymous listeners, but it has to be the people that matter to your client. Then, the show is creating goodwill with the right people, not the most people.
Stone Payton: Well, yeah, I mean, I think we’re after hearts and minds, right, much more than eyes and ears. And the quality of the people who are listening, the people you’re trying to serve with the content that you’re capturing is just so much more important than the quantity, in my opinion and in my experience. And here’s the paradox, and there’s so many paradoxes in life, the more quality you’re out there delivering, before you know it, you get a ton of quantity, don’t you?
Lee Kantor: That’s right. And it’s one of the things, if you focus on that minimum viable audience of people that matter most and just build out from there, then you’re going to be in great shape.