BRX Pro Tip: Start an Automated Drip
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, in terms of consistently serving the people who are important to us, one of the nice things we have available to us now, and we should take full advantage of it, we should start an automated drip.
Lee Kantor: [00:00:19] Yeah, I think it’s critically important for all businesses to have some sort of automated drip email campaign. That’s a great way to really serve the people that have already raised their hand and say they’re interested in what you have to say. And in our case, we can give them ways that they leverage their interview. If they were guests, we can give them an opportunity to share the content. We can give them a way to introduce other guests to us. We can let them know about their services.
Lee Kantor: [00:00:49] This is a great opportunity. Just remind the folks who have already raised their hand and said, “Hey, I like you, guys,” about what we have going on. It shouldn’t be all about us and selling. It could be about, the majority of the time, it’s educating and giving them resources to help them. But some of the time, we can remind them of the variety of things we do to generate revenue.
Lee Kantor: [00:01:13] So, don’t be shy about that by any stretch, but spend most of the time educating, and entertaining, and helping others and good things will happen. The technology exists. It’s pretty easy to implement. And I highly recommend creating some automated kind of drip email campaigns for people in your network.
