BRX Pro Tip: Don’t be Average
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I think it’s important that we make a commitment in this thing of ours. Don’t be average.
Lee Kantor: [00:00:15] Yeah. There’s no incentive to be average. Average is easy. Business is hard, average is easy. You should go out of your way to be exceptional in whatever it is you’re doing. And that comes with every aspect of your business. When your clients are hiring someone, they want to hire someone who is best in class. They want to hire the best people they can afford. People want exceptional people to solve difficult problems.
Lee Kantor: [00:00:45] So, just think about that in your own life, when you hire someone to do anything, like if you hired a painter, do you go, “Hey, do you know any average painters? Do you know anybody that just does an okay job?” Like, nobody wants that person. You want a great painter. And that’s the way it is and it should be in every aspect of your business. When you are exceptional at something, then you’re going to get hired more often and you are going to get referred more often.
Lee Kantor: [00:01:15] So, don’t be average. Aim higher. You know, hold yourself to a higher standard. Hold your clients to a higher standard. Expect more from yourself and your team and deliver that. And if you can do that, you’re not going to be average. You’re going to stand out, and you’re going to have an easier time getting clients, and you’re going to have an easier time of getting referred to more clients because people want to share that with others. If they find something exceptional, they’re going to tell people about it. So, be exceptional.
