BRX Pro Tip: Focus on Being a Creator Rather Than an Influencer
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor Stone and Payton here with you. Lee, I think it’s important, and you mentioned this the other day, that we focus more on being a creator rather than an influencer.
Lee Kantor: [00:00:17] Yeah. Influencers are getting all the press nowadays and everybody would like to be an influencer, but I believe that being an influencer is an outcome from being a valuable creator. So if you can create meaningful content that turns into meaningful relationships, then you will gain the influence that you desire. So if you can just focus on serving and delivering value to the people that are most important to you, that should give you the influence that you’re seeking.
Lee Kantor: [00:00:46] So, you can’t just become an influencer because you want to be an influencer. It isn’t about building this huge audience that may be bought or it may not be real, by just having a lot of followers or viewers or listeners. It has to be that you really deliver value and the people that are around you want that information and want that content and because your content is so valuable that they do listen to you and that they do act on some of the suggestions that you make.
Lee Kantor: [00:01:15] So, I believe that it’s much more important to focus on creating important, meaningful content. And if you do that every day, if you do that well, then an audience will be built and you will have the influence that you desire.
