BRX Pro Tip: Look for People Who Believe What You Believe
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, when hiring, when bringing new people on – I know you’ve shared with me – it’s important to look for people who believe what you believe.
Lee Kantor: [00:00:17] Yeah. I think this goes beyond hiring. I think the people that you should be surrounding yourself, especially early in the venture, are people who believe what you believe. These are people who go above and beyond. And these enthusiastic true believers can really make a difference on your team in your business, because they already get your culture and they get your core values.
Lee Kantor: [00:00:40] I think it’s a lot harder to train someone to be enthusiastic, positive, and invested in your cause than it is to teach them about the tasks that are needed or that you need them to do. And the same with superfans, it’s a lot easier to kind of serve the superfan who already believes what you believe than to find just a regular person and then kind of explain everything to them.
Lee Kantor: [00:01:04] So, once you’ve kind of identified a person that believes what you believe in, figure out a way to get them involved in your organization, whether it’s hiring them, whether it’s just giving them something to do to help you kind of further your cause. Because finding that tribe, that group of people that believe what you believe, is going to help you get to where you want to go faster.
