BRX Pro Tip: Help Your Clients Identify Their Best Client
Stone Payton: [00:00:00] Welcome to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, one of the disciplines we try to live by here at Business RadioX, we try to inculcate throughout the system – and something I think has served us pretty well – is this commitment to helping our client identify their best client.
Lee Kantor: [00:00:23] Yeah. That goes to the heart of our whole business and our business model. We’re trying to help our clients become the voice of business for whatever niche that they serve. And in order to really become the voice of business for that niche, they’ve got to understand what that niche is, and really understand the ecosystem, and identify who their perfect client is and who are the players in and around that are adjacent to that ideal client. Who are the referral sources? Who are the influencers? Who are the micro celebrities? The more you can understand who that ideal client is, the better that we can serve them.
Lee Kantor: [00:01:03] So, in our system, our whole angle is to say, “Okay. You’re now the voice of business for whatever that niche is.” And then, we show them the benefits that being the media has. And believe me, being the media has a lot of privilege that they can leverage. Now, if they play their cards right and they work with us, they will become welcome at events that their competitors are not. They will get access to leaders that their competitors won’t. And they will become a vital, indispensable connector that is at the heart of the ecosystem that they serve and that serves them.
Lee Kantor: [00:01:41] So, getting clear on that ideal client is critical. If you don’t get that right, this whole thing has the chance to miss and you don’t want them to miss. So, you want to be really tight on who that ideal client is. And then, we can help them become the voice of business for that niche.
