BRX Pro Tip: Better Client Experience
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let’s just riff a little bit, if we might for a moment, on enhancing, creating, elevating the client experience.
Lee Kantor: [00:00:15] Yeah. I think a lot of folks, when they have a client, they’re looking at the client experience is whatever my service is to my client. And that’s it. That’s where it begins and ends. I think that in today’s world, if you want to really elevate your client experience, you have to think a lot broader than that, and serve them in a more nuanced way, and more and more different levels. And this is kind of a creative way to do that.
Lee Kantor: [00:00:41] One of the things you can do with your client is ask them to share with you some of their other key vendors that they work with. And so, now, you have a list of people that work with your client. By knowing this, you can now integrate your service into their workflow better so that it makes their life easier across the board, number one.
Lee Kantor: [00:01:03] Number two is, you can find ways and maybe connect some dots with some of their vendors to help the vendor serve your client better. But all that you’re doing is a way to kind of cement the relationship with you and your client because you’re thinking about their business in this holistic way that they are, that I’m sure that none of their other vendors are thinking about this.
Lee Kantor: [00:01:26] So, if you’re thinking about how their whole kind of ecosystem works together and how their whole workflow works, and instead of just being one more cog in the machine, you understand how the whole machine operates, you’re that much more valuable. You’re elevating yourself from a vendor to a trusted adviser, and you’re on your way to having a customer for life.
