BRX Pro Tip: 2 Tips for Better Follow Up
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Today’s tips, we get two tips for better follow up.
Lee Kantor: Yeah, the tip is you better have a system to follow up with the people in your database. You can’t just serve somebody, have them reach out and have some sort of relationship with you, and then ignore them forever. You have to have a system of following up with people who have already interacted with you that you can’t just kind of just keep putting new people into a database without touching them periodically.
Lee Kantor: So now, once you say, okay, I buy that, then what do you do? What do you say? You don’t want to just say, hey, checking in. You don’t want to do something that has no value to them. So, the first tip is to always lead with providing some sort of value and or gratitude. So, thank them for being part of the community. Thank them for participating. So, you want to thank them in some manner, and you want to also provide more value to them.
Lee Kantor: So, what are some of the second ways to provide some more value to them? So, that’s where you create thought leadership. That’s where you share ways that people have benefited from your service. And then so combine that gratitude with providing value in a regular basis, whether it’s a newsletter. But in some manner, you should be touching these people over and over again because they might not have bought from you at the time you met them, but you don’t want to be forgotten. You want to be top of mind when it is time for them to buy whatever it is you’re selling that they think of you.
Lee Kantor: So, just remember that person. The timing just might not have been right, but they probably had a good enough experience with you that they would consider you at some future point. And you want to be that go to top of mind service when the time comes, when they need you. So, you have to follow up to be ready for that moment because you don’t know when that moment will be.
