BRX Pro Tip: Two AI Prompts for Better Sales Prospecting
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know you’ve really been diving into AI, artificial intelligence. What’s the latest, man? And how can we apply it?
Lee Kantor: I think that one of the things that every business leader should be doing nowadays is playing around with AI. I think that one of the places you play around with AI are, you practice, and you use different prompts, and then really test the limits to what AI can be doing for you in any given area.
Lee Kantor: Here’s a couple of AI prompts that might be able to help you when it comes to sales prospecting. These are power user level prompts. This is designed to help you dig a little deeper, and maybe really understand the level of detail you have to put into a prompt in order for the prompt and the AI to help you get the outcome you desire. So, it’s important that you keep that in mind that prompting, it’s not a Google search. It’s more like you’re trying to get a friend or an expert to help you get what you want. So, in order for them to help you or give you the outcome you want, you have to be able to ask it specifically exactly what you need.
Lee Kantor: So, if you’re serious about using AI to supercharge your sales prospecting, try this prompt. Number one, in quotes, the word analyze. “Analyze.” And then, in parentheses, your LinkedIn profile, your website or recent content. So, you put the word analyze, and you put in the actual URLs, either LinkedIn profile or website or recent content of, and then you put your prospect’s name there. And then, you ask the AI to identify their key business challenges, goals, and pain points.
Lee Kantor: So, when you ask AI and you give it the data it needs, so you include that LinkedIn profile, that website, the recent content of that specific human being, and then you ask the AI to identify what they think that the key business challenges, goals and pain points that this person is having are, it should be able to give you some information that you’re going to be able to draft a compelling, highly personalized cold outreach message, and you can even ask it to.
Lee Kantor: So, once AI has given you that general information about your prospect, you can ask it. You can say, “Draft me a compelling, highly personalized cold outreach message that demonstrates how my business coaching services can help them achieve their specific goals.” And then, you should tell it. You have to say things like this, keep the tone friendly, or formal, or funny, or warm or whatever personality you have. And then, you should also include, “And include a clear non-pushy call to action.” Like the more specific you are in these areas, the better response you’re going to get. So, that’s prompt number one. I would try that with a prospect, see what you get.
Lee Kantor: Number two is ask the AI to analyze the following data from my past coaching clients, and then put a bunch of testimonials, case studies, sales data that you have. Then have the AI go through that, and you ask it to identify common success patterns, identify demographics and psychographics of my most profitable and coachable clients. And then from that, generate a refined ideal client profile and a new outreach strategy tailored based on these findings. Do that, you’re going to get interesting results. Keep tweaking, keep playing. But every week, you should be getting into an AI platform and playing around and asking it to do stuff for you.
