BRX Pro Tip: Shorter Blind Email Pitches are Better
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. This is really designed to help our client sponsors, and our Business RadioX hosts, you know, people out there who have their own platform may take some comfort in this as well. But our experience has been, Lee, when inviting guests shorter blind email pitches are usually better, aren’t they?
Lee Kantor: [00:00:29] Yeah. Absolutely. I think this is kind of a mistake that a lot of folks make when they’re looking for guests. You don’t want to over explain what the offer is. I think you want to kind of give the prospective guests only the information they need to make their decision and nothing more. And, in fact, if you can include some things that people usually have a reason to say no about and just put that in there ahead of time proactively, you’re going to get way more yeses. So, eliminate any reason to say no. Only include information that encourages them to say yes.
Lee Kantor: [00:01:07] In our note, we include a link to the show page. If there’s some guests on it, we let them know there’s no fee to participate. That this is earned media, as this is a frequent objection or a frequent question. We also let them know they have been selected to be a guest and then we like to create some scarcity for this season of whatever show it is. And we give them the reason they have been selected, it’s to share information about their practice or some recent news that has occurred or because of their industry expertise.
Lee Kantor: [00:01:41] So, you give them the reason they were chosen to be a guest. You create some scarcity and kind of a deadline, like we’re booking this season so that means it’s not for everybody. And at some point this season’s going to be over and they’re not going to be able to get on. And there’s no fee, because that’s a question people have all the time. And, also, we don’t want to talk too much or you don’t want to have a paragraph after paragraph. This can all be done in just a handful of sentences.
Lee Kantor: [00:02:14] So, just invite them and then that’s it. And then, a lot of times we’ll send a second email. Then, all it says is last chance with all the exact same email, but it says last chance in the subject line, and that’s it, and then move on. And you’re going to get a higher number of people that agree to be a guest if you follow these rules.
