BRX Pro Tip: 3 Ways to Build Brand Loyalty for Professional Services Firms
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we have addressed through our BRX Pro Tips series the concept of branding from a lot of different angles. I’d like to take a swing at building brand loyalty.
Lee Kantor: [00:00:20] Yeah, I think it’s super important to differentiate yourself among the others that do similar things that you do in the marketplace. And so, you want to be ultimately that go-to or ideally the only person that your prospect can go to, to solve a specific problem.
Lee Kantor: [00:00:40] And ways that you can enhance that brand loyalty, especially if you run a professional service firm, is you have to be crystal clear about your secret sauce. What is it about you or your firm that makes you so special and that makes you that go-to person to solve this specific problem? You have to be able to articulate that. You have to be able to show that this is the only place to solve this problem in the marketplace. And if you want this problem solved, choose us.
Lee Kantor: [00:01:09] And in order to kind of elevate that and build the trust and reputation, a great way to do that is to emphasize case studies, testimonials, use cases, and all the social proof you can find that really illustrates that you can do what you’re promising that you can do. So, if you have this kind of niche and you own it and you’re the go-to and then you have preponderance of evidence that says you’re the go-to, it’s going to be a lot easier to get your next client.
Lee Kantor: [00:01:43] And then, once you have that stable of clients, create a strong, engaged community among them. If you can bring them all together and host events, and conferences, and education, and mixers to bring that community together so they can interact amongst themselves, you’re going to further separate yourself from everybody else. You really become that place where business gets done and that these problems get solved.
Lee Kantor: [00:01:43] So, if you can do those three things, then you will not have any more competition. You will be the only game in town and the only person or group that can really deliver these kind of results.
